In the heart of Japan’s Kansai region, as the new year settles in, the Toka Ebisu Festival bursts into life. This vibrant festival, commencing on January 9th and concluding on January 11th, is a beacon of hope and prosperity for businesses and individuals alike.
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The Deity of Good Fortune: Ebisu
Central to this festival is the worship of Ebisu, known affectionately as “Ebessan”. Ebisu is one of the Seven Gods of Fortune in Japanese mythology, revered as the patron deity of business, fishermen, and prosperity. The festival’s name, ‘Toka Ebisu’, translates to ‘Tenth Day Ebisu’, aligning with the main festival day on January 10th.
Historical Roots of Toka Ebisu
The Toka Ebisu Festival can be traced back to the Edo period (1603-1868), reflecting Japan’s deep-seated reverence for the gods of fortune. Historically, Ebisu was especially significant for merchants and fishermen, symbolizing not only material wealth but also the sustenance of life. Over centuries, the festival has evolved, integrating contemporary elements while preserving its traditional essence.
Nishinomiya Toka Ebisu Festival
Nishinomiya Shrine in Hyogo Prefecture is a focal point for the festival. Drawing over a million visitors during the three-day event, it embodies the collective hope for success and good fortune. The shrine becomes a hub of activity, with people purchasing lucky charms and special bamboo branches – believed to bring prosperity when displayed in businesses.
A highlight of the Nishinomiya celebration is the ‘Lucky Man Run’. In a test of speed and fortune, men race along a 230-meter path to the shrine’s main hall. The first three to arrive are crowned the ‘Lucky Men’, a title that is believed to bring exceptional luck for the year.
Toka Ebisu Festival (Nishinomiya)
Dates: January 9th – 11th
Access: 5 minute walk from Hanshin Nishinomiya Station, 10 minutes walk from Sakura Shukugawa Station
Official Site: https://nishinomiya-ebisu.com/
Kobe Toka Ebisu Festival
In Kobe, head to JR Hyogo Station where the street from the station to Yanagiwara Ebisu Shrine are lined with street stalls (yatai) selling everything from lucky charms to french fries. A big tuna (maguro) is on display at the shrine and you can line-up to throw money at it for luck. If the money sticks this is supposed to bring more goodluck.
This is a really lively festival with a great atmosphere. Expect crowds, lots of noise and good street food.
Toka Ebisu Festival (Kobe)
Dates: January 9th – 11th
Access: 5 minute walk east from JR Hyogo Station
Official site (Japanese): http://www.hyogo-ebisu.com/ebisu/
A Festival for Everyone
While its roots lie in commerce and fishing, the Toka Ebisu Festival has grown to encompass all aspects of good fortune and success. It’s a time of joyous celebration, marked by the hustle and bustle of crowded streets, the aroma of street food, and the echoing chants of prayers for prosperity.
Looking Forward: Toka Ebisu in Modern Times
As Japan continues to evolve, so does the Toka Ebisu Festival. It now stands as a testament to the nation’s ability to balance modernity with tradition, and commercialism with spirituality. Whether for personal success, business prosperity, or simply to experience the rich culture, the Toka Ebisu Festival remains a significant and vibrant part of Japan’s annual calendar.